I-Alliances With Redeeming Value
Kids Own America has implemented e-commerce marketing "I-alliances" with Reader's Digest World, Nationalgeographic.com, Britannica.com, buy.com, ourhouse.com and others.
These alliances, implemented jointly with the Washington, D.C.-based company's e-Redeem.com affiliate, are part of an initiative to augment its frequent flyer mile and loyalty point redemption program with airlines and travel services companies, including American Airlines' AAdvantage, Continental Airlines OnePass, Days Inns Inncentives and others. The alliances are part of Kids Own America's new e-Redeem Merchant Universe program, in which retailers offer bargains through special Web sites linked to the e-Redeem Merchant Universe Web pages at www.kidsownamerica.com and www.e-redeem.com. A new e-Redeem Merchant Universe contest offers prizes to children and parents.
Kids Own America's launch of its e-Redeem Merchant Universe program grew out of an e-commerce survey the company began to identify high-quality offers to consumers being made on the Internet, particularly to families with children, or to children themselves. The company says it screens merchant Web site offers for customer privacy.
Whenever the selection process finds a product or service that the company deems of special value to families with children, Kids Own America awards that company its exclusive Product Approved for MoneySmart Kids endorsement. Among the first products earning the approval were special books and knowledge kits about children and money offered by Amazon.com, the first company with which Kids Own America and e-Redeem established an online alliance.
Other firms initially selected by Kids Own America for the e-Redeem Merchant Universe include American Express, CVS.com, Recordedbooks.com and Tutorials.com.
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