Hickory Farms Tries Fry

Hickory Farms says that it has hired Fry Multimedia, a developer and host of e-commerce sites, to help the specialty food and food gift marketer enhance its online retail business. Fry will help Hickory Farms handle increased online customer demand and customer tracking, improve back-end functionality of the e-commerce business and offer new services to online customers.

     Maumee, Ohio-based Hickory Farms claims that its online business accounts for a "double-digit" percentage of its sales. The company has a national network of more than 700 seasonal selling locations, nine e-commerce sites and nine specialty food and food gift catalogs, it says.

     Ann Arbor, Mich.-based Fry creates and hosts sites for such retailers as 1-800-FLOWERS.com, Eddie Bauer, Crate & Barrel, Godiva Chocolatier and Coach.