Scene7 Offers eVideo Solution in a Strategic Alliance with QVC ProductWorks
Companies To Provide High-Quality, Cost-Effective Video Production and Hosting Services
Novato, CA — October 12, 2004 — Scene7, provider of the leading rich media platform to grow revenues and enhance visual communications – while automating media production and delivery, announced today a strategic alliance with QVC’s product marketing subsidiary, QVC ProductWorks. This strategic alliance integrates QVC ProductWorks’ high-quality video production services with Scene7’s rich media and delivery platform to provide cost-effective, turnkey video production and hosting services to Scene7 clients – capitalizing on the best practices from experts in their fields.
QVC ProductWorks develops live presentations and vendor video demonstrations for over 100 QVC clients. Since its inception in 1997, QVC ProductWorks has created over 2,500 videos for use on QVC.com and the QVC television-shopping channel, using its extensive, highly scalable production facilities.
Scene7`s new eVideo Solution is a full-service 100% outsourced solution to quickly and cost-effectively add product video clips to websites, banner ads, email, in-store kiosks – driving conversion rates and multi-channel sales. Rich media, including video streaming, has become a “hot” feature with the increase in broadband adoption, now almost 50% penetration in US households. Seventy percent of all retailers using videos think they are highly effective, with streaming video being a “high priority” for home goods and electronics categories, according to Forrester. Video is ideal for communicating important, demonstrable product features for electronics home appliances, tools, apparel, art, collectables, beauty products, jewelry, cleaning products, health/fitness products, toys, gourmet foods and more.
Scene7’s eVideo Solution includes complete production, hosting, serving and reporting services. QVC ProductWorks will work directly with the client to create video clips that clearly promote the products’ most important selling features, providing full project management, scripting, voice-over, models and props. The streamlined video production process is typically accomplished in less than two to three weeks.
"We’re excited about our strategic alliance with the experts in video production. The unique combination of Scene7`s leading rich media platform with QVC ProductWorks’ superior video production and creative capabilities will provide our clients with an even more powerful set of integrated, rich media solutions – to further drive increased spending and loyalty through an engaging customer buying experience,” states Doug Mack, CEO of Scene7. "With this new addition to our ever-expanding platform, Scene7 further extends its leadership in the rich media market as our clients’ ‘one-stop shop’ for all rich media requirements.”
Scene7 hosts and delivers the videos on its performance optimized ASP-based video delivery network, Infinite Imaging™ Network. The solution includes a client-side configurable, branded Macromedia® Flash™-based viewer, and customer reporting/analytics to track video usage and resulting conversions. Scene7’s Dynamic Asset Management Solution will support video clip upload, management, Flash-viewer configuration, and publishing of all video content to Scene7’s network – along with all other rich media assets – to streamline the launch process.
“Scene7 and QVC ProductWorks have developed a seamless video production and delivery service which enable Scene7 clients to utilize the expertise of our in-house video marketing staff and extensive large volume production facilities – previously unavailable to the commercial market,” said John V. Russell, general manager, QVC ProductWorks. “Combining the strengths of both companies will provide retailers and manufacturers with the highest quality, most scalable services to drive maximum ROI from their video investment.”
QVC ProductWorks and Scene7 are actively engaged in co-marketing and co-selling activities, including joint events, field sales training, customer account planning, and other lead generation programs.
About QVC ProductWorks™
QVC ProductWorks, a subsidiary of QVC, Inc., is the in-house product-marketing agency for QVC vendors. QVC ProductWorks experts aid vendors in the development of their live product presentations, assist in creating video support materials, train on-air guests, coordinate each on-air presentation, and offer vendors an analysis of their performance. Since 1997, QVC ProductWorks has helped many of its clients achieve million-dollar status by working closely with QVC vendors to provide expertise in visual presentation for their clients’ QVC appearances.
About Scene7
Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7`s integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 225 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy’s, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko’s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics, and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit http://www.scene7.com.
CONTACT:
Priscilla Lawrence
Director, Marketing & Corporate Communications
Scene7, Inc.
Office: 858-755-6430
Cell: 619-972-6430
PLawrence@scene7.com
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