CHICAGO, IL—October 13, 2004—Red Spade, the leader in website usability audit solutions, announced that it recently conducted an extensive usability audit on www.towerrecords.com, one of the largest specialty retailers of music in the United States. Red Spade’s Site Audit Solution involved the application of over 1,300 usability indicators, each of which measured a specific aspect of usability and collectively provided a complete appraisal of site effectiveness.
“We are delighted to partner with Tower Records as they place a premium on their customers and are invested in making their online experience as intuitive and enjoyable as possible,” said Jennifer Bailey, Principal of Red Spade. “Our Site Audit Solution sets an industry standard for its comprehensiveness and deep analysis by gauging hundreds of different facets of usability and assessing the consequences on the customer experience. It is this depth and breadth that helps close the gap between Tower Records’ business goals for its site and the realities of the customer experience.”
Tower Records selected Red Spade to provide an independent and comprehensive assessment of site usability in order to gain a better understanding of its impact on customers and the overall effectiveness of the site. “We are always looking for ways to improve the customer experience and are extremely pleased with our partnership with Red Spade,” said Kevin Ertell, SVP Direct to Consumer at Tower Records. “They bring to the table a totally independent perspective on the usability of our website, and they were incredibly thorough and professional. As a result of Red Spade’s audit, we now have a much better understanding of our site’s usability and its impact on our customers, and the implementation guide they left us with is an indispensable tool to direct the resultant improvements to our site.”
About Tower Records
Since 1960 Tower Records has been recognized and respected throughout the world for its unique brand of retailing. Founded in Sacramento, California by Chairman Russ Solomon, the company’s growth over four decades has made Tower Records a household name. Tower Records owns and operates 113 stores worldwide with 58 franchise operations. The company opened one of the first Internet music stores on America Online in June 1995 and followed a year later with the launch of TowerRecords.com. The site was named among the top 50 retail websites by Internet Retailer magazine. Tower Records’ commitment to introducing its customers to the latest trends in new product lines is paramount to the organization’s retail philosophy. Tower Records maintains its commitment to providing the deepest selection of packaged entertainment in the world merchandised in stores that celebrate the unique interests and needs of the local community. For more information visit www.towerrecords.com.
About Red Spade, Inc.
Red Spade is a leading customer experience consultancy specializing in usability solutions that drive the success of e-commerce sites. Through a proprietary auditing process, Red Spade`s metrics-driven solutions address critical usability issues to realize a greater return on web presence investment. Our solutions deliver a more usable web experience that leverages competitive advantage online by building brand, increasing revenue, strengthening customer equity, capturing market share, and empowering customers. For more information, visit www.redspade.com, call 773.539.0174, or email sales@redspade.com.
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