Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Wednesday, September 26, 2007   
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Apparel retailers give dial-up users the fastest access in August

Apparel and accessories retailers provided customers with dial-up connections the fastest access time in August, says Gomez Inc.

Gomez Inc. notes that customers with a dial-up connection could visit an apparel retailer’s site in about 46.75 seconds, compared to specialty/other retailers (48.08 seconds), mass merchants (50.94 seconds), and computers and electronics retailers (57.06 seconds).

When their site is accessed by a high broadband connection, apparel and accessories retailers provided the fastest average access at 5.55 seconds, Gomez says. The next fastest web retailing category was specialty/other retailers (5.83 seconds), followed by mass merchants (5.84 seconds), and computers and electronics (7.01 seconds).

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