ChannelAdvisor launches new paid search campaign management product

Online channel management services provider ChannelAdvisor Corp. has added a paid search marketing product that allows e-retailers to manage and optimize campaigns across multiple engines from a single interface. The product, SearchAdvisor, also allows online retailers the ability to set rules tying inventory, out-of-stock alerting and advanced optimization to margin-based bid management based on actual product costs.

The product is designed to streamline search campaign management by removing the manual steps needed to manage campaigns on individual engines and automate the process instead. “By factoring product inventory and margin into the search marketing equation, SearchAdvisor allows e-retailers to focus on the optimization of profitable inventory-oriented keywords and utilize paid search as a sales channel versus just for marketing,” says Scot Wingo, CEO.

Evogear.com, an early user of SearchAdvisor, has seen an increase in sales and has been able to cut the time devoted to managing search activity in its day-to-day operation. Prior to using SearchAdvisor, it had pursued a paid search strategy that was too time-intensive to allow it to expand into multiple channels. But the product’s automated keyword management element now allows it to create bidding rules and alerts that automatically adjust bid strategy based on performance and inventory.

“In just a few months, we have been able to apply our success on Google and Yahoo and are looking forward to increased revenue with minimal time spent on campaign creation and bid management,” says Nathan Decker, senior e-commerce marketing manager at Evogear.com

In addition to automated keyword management and integrated campaign management across multiple engines, other elements of SearchAdvisor include search marketing analytics, bulk campaign upload, multi-channel reporting, and landing page optimization.