ChannelWave Introduces Enhanced Commerce Manager
Web-based tool allows clients to manage entire online shopping experience and drive revenues through integrated marketing and enhanced reporting
ALISO VIEJO, Calif. – Oct. 18, 2004 - ChannelWave, Inc., the leader in channel management and commerce solutions and managed services, today announced the release of Commerce Manager, a powerful, comprehensive Web-based application for managing online commerce operations from site launch through customer service and returns. Clients can now manage orders and their store catalog from one central location and improve store sales and operational efficiencies with enhanced marketing, content management and reporting and business intelligence features – all complemented by ChannelWave’s market-leading commerce services and "shared success" business model.
"ChannelWave’s Commerce Manager is delivering quantifiable value to ATI with robust reporting capabilities that allow us to measure and analyze a multitude of details around product sales, orders, customer activity and marketing campaigns – all in real-time," said Bal Sahjpaul, Director, Marketing Services for ATI Technologies. "This is a powerful tool that makes it easier for us to access information, manage promotions and merchandise products on our online e-commerce offering and helps us make the right business decisions."
Commerce Manager combines the functionality of ChannelWave’s previous Control Panel and Service Panel tools to provide a consistent user interface and seamless interoperability with the ChannelWave 6.1 Partner Relationship Management (PRM) product. "The release of Commerce Manager is a significant milestone for ChannelWave and our clients," said Rob Hagen, CEO of ChannelWave. "This demonstrates our unique ability to provide a complete solution for online selling in a managed services environment, with the best technology and a team of experts who are dedicated every day to helping our clients run more efficient and profitable e-commerce operations."
Features and Benefits
Commerce Manager is organized in distinct modules to facilitate quick navigation and task execution. These include:
* Catalog Management
- Users can manage their entire product catalog with a single Web interface and display product images, related accessories, categories and pricing and promotions for different users or groups on their online store.
* Marketing & Merchandising
– Clients can drive site traffic and increase store sales with targeted promotions and campaigns, including eCoupons, online surveys, loyalty programs, gift certificates, email marketing, content management tools and free shipping programs.
* Order Management
– Clients gain visibility to all orders placed on the online store by category and credit card, and can hold, release and review orders when credit is questioned and manage orders manually when required.
* Customer Care
– Clients and ChannelWave’s Customer Care Call Center personnel can track and edit orders and gain visibility to real-time inventory and shipping information. Telesales feature allows call center agents to enter order information, track call times, conduct phone surveys and report on the results.
* Fulfillment/RMA
– Users can manage and track all shipments and returns, view abandoned carts and report on products that were abandoned.
* Reporting
– Users can view reports on products sold, upsell product relationships, Web traffic statistics, credit card usage, cart conversions, promotional activities and other metrics to ensure the online store is operating efficiently.
* Analytics
– Available as a premium package at a low fixed cost, ChannelWave’s business intelligence tools create easy-to-use, custom reports based on trending and historical data collected by Commerce Manager to grow revenues through more effective marketing, merchandising, cross-sell/upsell and store management.
Over 100 of the busiest and most successful B2C and B2B commerce sites rely on ChannelWave to deliver a superior online shopping experience to their customers, including market leaders like ATI Technologies, HP, Lexmark, Logitech, Maxtor, Sony and Toshiba. ChannelWave’s end-to-end commerce solutions, real-time integration into distribution and logistics and value-added services help manufacturers increase online sales and margins, without the headaches and high costs of managing merchandising, catalogs, orders, shipping and returns. Clients save 90 percent of the cost of building a commerce infrastructure in-house and 40 percent on ongoing operations.
About ChannelWave
ChannelWave, Inc. helps businesses solve their most important demand chain business problems – from developing channels to creating demand, managing and closing sales opportunities, managing contracts and pricing, transacting and fulfilling orders and managing customer service, warranties and returns. The company’s channel management and commerce solutions and managed services enable businesses to sell and support their products and services directly online or through dealer, VAR and retail channels. ChannelWave is helping more than 100 high-tech, manufacturing, financial services, automotive and telecommunications clients, including ATI Technologies, AT&T, BEA Systems, HP, Kia Motors, Lexmark, Logitech, Maxtor, PTC, Research in Motion, Sony, Toshiba and Verizon, increase sales and margins by building stronger connections to their channels and customers. The company is headquartered in Aliso Viejo, CA, and has an office in Cambridge, MA and regional sales offices across the United States. More information is available by calling (949) 448-4500.
ChannelWave is a registered trademark of ChannelWave, Inc. All other logos, company and product names may be trademarks or registered trademarks of their respective owners.
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