The average online shopper spent $72 for the week that ended Nov. 15, the first week of holiday shopping, reports the 2002 holiday eSpending Report by Goldman Sachs, Harris Interactive and Nielsen/NetRatings. That average is 28% higher than the average for the same week a year ago, the eSepnding Report says. The results are based on a weekly national survey of more than 750
online shoppers randomly chosen from Harris Interactive's online panel of survey respondents.
22% respondents rated customer satisfaction as better than their
experience last year, which the report says contributed to the higher average spend.
"Boosted by higher customer satisfaction rates and a shorter shopping
season, early indications show shoppers are spending more and earlier this year," said Lori Iventosch-James, director of e-commerce research at Harris Interactive. "With Thanksgiving scheduled one week later and
Hanukkah beginning much sooner this year, consumers are battling against time and are taking advantage of special sales and promotions."
In a consumer survey of holiday shopping, the Conference Board says 27% of American households intend to buy holiday gifts online this year, up more than a fourth from last year's 21%. Biggest online purchases will be for books, toys and games, clothing and shoes, and music CDs, the Conference Board says. The Conference Board also says its research shows that rising numbers of online buyers are happy with the products they've bought through the Internet--92% last holiday season against 90% in 2000. Spending will rise 5% this year, the Conference Board reports, with the average family spending $483 on gifts vs. $462 last year.
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