Kmart.com sales up 113%, Sharper Image, up 81%
While total online sales were up 40% to 61% for the day after Thanksgiving, some retailers reported sales increases that exceeded those growth rates.
Kmart.com says sales over Thanksgiving and the following weekend increased 113% over the same time period last year. On Thanksgiving, Kmart.com’s sales were up 19% over Thanksgiving last year. Friday’s sales were up 138%; Saturday’s, 142%; and Sunday’s 155%. The company says Kmart.com`s sales far exceeded the company`s expectations for the weekend and exceeded analysts` expectations for the holiday period, which range from a 15% to 35% increase. K mart did no special advertising for the web site, although it did offer free shipping on purchases over $99.
Sharper Image Corp. says online sales were up 81% for the post-Thanksgiving weekend vs. a year ago, while comparable store sales increased 27% and total store sales were up 41%. "These gains were achieved with minimal promotional pricing and it is a great start to the important holiday season,” said Richard Thalheimer, founder, chairman and CEO.
Overstock.com Inc. reported sales increase of 150% increase for the Thanksgiving weekend vs. the same weekend a year ago. Gross merchandise sales reached $2.5 million.
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