Google was the top U.S. search engine in July
Google maintained its market share lead among U.S. search engines in July, accounting for 36.5% of all searches submitted, according to comScore Media Metrix. Yahoo and MSN followed, with 30.5% and 15.5% of submitted searches, respectively.
The total volume of online searches conducted in the U.S. reached more than 4.8 billion, up 22% from July 2004. The top six search engines—Google, Yahoo, MSN, AOL, Ask Jeeves, and InfoSpace—accounted for 99.4% or all searches, up from 98.5% in the year-earlier period.
MSN-Microsoft experienced the highest search volume gain, increasing 30% to 744 million domestic searches.
Use of search toolbars remains high, comScore says, with 11% of all domestic searches conducted using a toolbar, up from 8% in July 2004. Yahoo remains the most popular toolbar, accounting for 51% of all toolbar searches in July. Yahoo toolbars processed more than 282 million searches during the month, up 74% from June 2004.
There may be more to come soon in Internet search technology and strategies. Google said this week in a filing with the Securities and Exchange Commission that it may spend part of the proceeds of a proposed new stock offering for “acquisitions of complementary businesses, technologies or other assets.” Google is proposing to issue more than 14 million new shares of stock, which would raise about $4 billion and more than double its cash reserves to about $7 billion.
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