Visits increase for 7 of the top 10 online home and garden sites in July

Visits increase for seven of the top 10 online home and garden sites in July Seven of the top 10 online home and garden sites experienced increases in site visits in July, according to Nielsen/NetRatings. The Home Depot led the group, with visits increasing 34% to 8.7 million from 6.5 million a year earlier.

Also experiencing increased visits were Lowe’s, up 22% to 6.1 million from 5 million; Linens ‘n Things, up 22% to 1.74 million from 1.43 million; DIY Network, up 15% to 1.93 million from 1.68 million; HGTV-Home & Garden Television, up 12% to 4.18 million from 3.73 million; Pottery Barn, up 8% to 2.6 million from 2.4 million; and eBay Home, up 2% to 10 million from 9.8 million.

ServiceMagic was the only site experiencing a drop in traffic, with visits declining 13% to 1.4 million from 1.6 million.

EBay Home had the most traffic in July, followed by The Home Depot, Lowe’s, HGTV, eBay Crafts (3.3 million), Pottery Barn, DIY Network, Linens ‘n Things, Tide (1.7 million), and ServiceMagic.

In the top 10 ranked by time per visit, ltdcommodities.com led with 19 minutes, 8 seconds; followed by Brylane Home, 17 minutes, 24 seconds; Collections Etc., 17 minutes, 9 seconds; Home Decorators Collection, 13 minutes, 53 seconds; decoratetoday.com, 12 minutes, 54 seconds; Harborfreight.com, 12 minutes, 17 seconds; GE Appliances, 10 minutes, 53 seconds; eBay Crafts, 9 minutes, 29 seconds; Lowe’s, 9 minutes, 8 seconds; and eBay Home, 9 minutes, 1 second.

Also in July, Sears, Roebuck and Co. Craftsman had the most online ad impressions among the top 10 consumer goods home and garden advertisers, according to Nielsen’s ADRelevance Report. The data reflects advertising activity on pages accessible via the world wide web and not within AOL’s proprietary service.

The leading brands in the report and their number of impressions in millions:
Sears, Roebuck and Co. Craftsman, 30.8
Unilever ALL, 20.8
Masco Corporation Delta Faucet, 8.7
The Procter & Gamble Co. Bounty, 8.2
Georgia-Pacific Corp. Dixie, 6.4
The Procter & Gamble Co. Mr. Clean, 4.6
Research Products Corp. Aprilaire, 3.8
Deere & Co. John Deere, 3.8
Sealy Inc. Sealy Posturepedic, 2.9