Rich media ad platform provider PointRoll Inc. has named Taisia Malakasis vice president of global product management, a newly-crated position, in which she will be responsible for strategy and development of PointRoll's new product initiatives worldwide.
With over 12 years of leadership and management experience, Malakasis was previously vice president of business development and Mobular Technolgies, and prior to that; served as vice president of business development for Teracruz Inc. Earlier in her career, she was director of sales and business development at DoubleClick Inc., with responsibility for its e-mail software business.
PointRoll, a unit of Gannett Co. Inc., powers an online advertising platform that delivers proprietary rich media ad campaigns. Its ad platform is delivering approximately 100 million online impressions a day, versus 17 million per day early last year.
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