PointRoll creates new position of vice president, global product management

Rich media ad platform provider PointRoll Inc. has named Taisia Malakasis vice president of global product management, a newly-crated position, in which she will be responsible for strategy and development of PointRoll`s new product initiatives worldwide.

With over 12 years of leadership and management experience, Malakasis was previously vice president of business development and Mobular Technolgies, and prior to that; served as vice president of business development for Teracruz Inc. Earlier in her career, she was director of sales and business development at DoubleClick Inc., with responsibility for its e-mail software business.

PointRoll, a unit of Gannett Co. Inc., powers an online advertising platform that delivers proprietary rich media ad campaigns. Its ad platform is delivering approximately 100 million online impressions a day, versus 17 million per day early last year.