WalMart.com enters the Christmas tree business
In another test of how a mass merchant can expand its wares online, Wal-Mart Stores Inc.’s WalMart.com is selling Christmas trees for the first time this year. Fraser firs of 6 to 6.5 feet are $57.64 plus shipping.
WalMart.com will sell trees through Dec. 9. The retailer won’t say how many trees it expects to sell. It says the trees will be delivered within a few business days with a nutrient to keep them fresh and a disposal bag for after the holidays.
Wal-Mart has contracted with a Christmas tree farm to cut and ship the trees as they are ordered.
WalMart.com is also selling complementary products, including wreaths, lights and giant inflatable outdoor characters, including Santa and a snowman.
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