Google continues its search domination

Google continues its lock on search activity. Nielsen/NetRatings reports that Google hosted 46.2% of all Internet searches in July, more than double No. 2 Yahoo, which hosted 22.5% of all searches.

The average number of terms that users searched on was also higher at Google than anywhere else—27.4 compared to 20.1 for No. 2 Yahoo and 19.7 for Netscape. Users conducted an average of 37.6 searches across all engine in July, Nielsen/NetRatings reports.

The top engines and their market share in June and July were:
1. Google, 47.0%, 46.2%
2. Yahoo Search, 22.3%, 22.5%
3. MSN Search, 12.5%, 12.6%
4. AOL Search, 5.5%, 5.4%
5. My Way Search, 1.8%, 2.2%
6. Ask Jeeves Search, 1.8%, 1.6%
7. Netscape Search, 0.9%, 1.6%
8. Dogpile.com Search, 0.8%, 0.9%
9. iWon Search, 1.0%, 0.9%
10. EarthLink Search, 0.8%, 0.8%

The top engine by terms per user in June and July were: Total searches per searcher, 36.2, 37.6
1. Google, 27.1, 27.4
2. Yahoo, 19.1, 20.1
3. Netscape, 10.5, 19.7
4. Dogpile.com, 13.5, 15
5. MSN, 13.4, 13.9
6. EarthLink, 12.6, 13.4
7. My Search, 9.5, 13.2
8. iWon, 17.8, 13.1
9. Webcrawler.com, 6.8, 12.2
10. My Way, 10.7, 11.8