Kellwood adds an e-commerce chief from Barnes & Noble
Kellwood Co., operator of retail fashion web sites, has appointed Tom Pastorello director of e-commerce. Kellwood operates Phat Fashions LLC, No. 314 in the Internet Retailer Top 500 Guide, which includes BabyPhat.com and PhatFarm.com.
“In order to succeed in the apparel sector today, every company must have an e-commerce strategy as part of its business mix,” says Robert C. Skinner, Kellwood chairman, president and CEO. “We have added a director of e-commerce to solidify and further develop our web business platform. Tom has a broad background of 20 plus years in direct to consumer including e-commerce and retail applications, and will provide the leadership across all Kellwood divisions as we grow our e-tail capabilities for our key brands.”
Before joining Kellwood, Pastorello was director of program management for Barnes&Noble.com where he was responsible for enterprisewide portfolio and program management for the web. Before Barnes and Noble, he was with Williams-Sonoma Inc. from 1990 to 2004, where he developed and implemented several web commerce sites in specialty retail, including Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, and Hold Everything.
Kellwood is a marketer of apparel and consumer soft goods with sales in excess of $1.9 billion.
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