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Press Releases Tuesday, October 26, 2004   
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MORE THAN 60 MERCHANTS JOIN SHOP.COM IN THIRD QUARTER

SHOP.COM Marketplace Provides Most Comprehensive Selection

MONTEREY, Calif., October 26, 2004 — SHOP.COM, an online marketplace of fixed-price, branded products, today announced that 64 new merchants joined SHOP.COM in the third quarter of 2004. Focused on making life easier for consumers, SHOP.COM organizes hundreds of cataloger, retailer and e-tailer brands, allowing customers to search, find and buy products from hundreds of stores in a single location. Some of the new merchants joining SHOP.COM include Beautiful Cookies, Birkenstock Central, Executive Sports, Geddes Group, Jewelry Network, Things Remembered, Tool King, and United Diamonds.

"Our cost-per-order (CPO) business model makes SHOP.COM the most merchant-friendly marketing partnership around," said Bruce Sellers, president of SHOP.COM. "We also treat the merchants’ brands with the respect they deserve. Consequently, we’re attracting more and more merchants each month, much to the delight of our millions of shoppers."

SHOP.COM enables shoppers to search, find and buy from among multiple merchants yet only have to manage one account. By having hundreds of trusted brands organized in one location, consumers no longer have to maintain multiple log-ins and passwords. They have easy access to the world’s best products in a safe and secure shopping environment that they manage. Unlike other online merchant aggregators, SHOP.COM gives full presence to the merchant’s own brand during the buying process and allows the merchants to bill the customers directly as well as manage the ongoing relationships for insured loyalty.

ABOUT SHOP.COM
SHOP.COM is a marketplace that provides consumers with the most comprehensive selection of branded products available for purchase in a single site. Altura International, a privately-held builder of e-commerce sites headquartered in Monterey, Calif., acquired SHOP.COM in 2003, and transitioned this unforgettable URL into a premiere destination shopping portal that organizes all of commerce – catalogers, retailers and e-tailers – in a single location. For more information, visit the companies’ Web sites at www.altura.com and www.shop.com.

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