Did-It.com seeks new CEO while exploring new areas of online marketing
Citing a disagreement over future strategy at search marketing firm Did-It.com, Bill Wise has resigned as CEO. Co-founder Dave Pasternack will serve as temporary CEO until the firm finds a replacement, Did-It says. Meanwhile, Did-It has its eye on new online advertising markets, such online bidding for placement in broadcast and print media, chairman and founder Kevin Lee tells InternetRetailer.com.
Wise, who joined Did-It from Internet search engine Ask Jeeves (now known as Ask.com, a unit of IAC/InteractiveCorp) left Feb. 7 over a disagreement concerning the direction of the company, Lee says. Wise was unavailable for comment, but says in a personal blog posting that he left Did-It amicably and is confident in its future prospects.
Lee declines to elaborate on the differences of opinion or on what Did-It will seek in a new CEO. “We haven’t finished writing the new CEO specs yet,” he says.
Did-It’s core focus will remain in Internet online marketing services, including Internet search marketing and the relatively new market of auction-based media advertising that ties search ads to content on informational sites.
But Did-It, with more than 100 employees, also wants to expand its services as search markets continue to develop in new areas, he adds. “Google, Yahoo and MSN are evolving with more types of media,” Lee says, adding that Wise also supported developing these new markets.
Google, for example, last month acquired dMarc Broadcasting Inc., a company that sells digital ad content to radio stations, and Google is testing how marketers can bid on these ads through its AdWords program. Did-It also sees a future market in bidding online for ads in print media, Lee says.
Marketers would likely send digital versions of their ads along with their bids over the Internet to publishers, Lee says. As ad space became available, the publisher could then instantly transform the ad with the highest bid into print, he says.
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