Apparel is the most consistent performance category in January

Apparel retailers gave web shoppers the most consistent high broadband performance in January.

Gomez Inc. notes that customers with a high broadband connection could visit an apparel retailer’s site in about 5.34 seconds, compared to specialty retailers (5.87 seconds), mass merchants (6.46 seconds) and computers and electronic retailers (6.64 seconds).

When their site is accessed by a low broadband connection, apparel retailers also provided the fastest average access at 14.37 seconds, Gomez says. The next fastest web retailing category was specialty (15.23 seconds), followed by mass merchants (17.05 seconds) and mass merchants and computers and electronic retailers (17.24 seconds).