J.C. WHITNEY DEPLOYS COMMERCIALWARE`S CROSS-CHANNEL COMMERCE SOLUTION
CWDirect Allows Real-Time Access to Inventory, Increases Efficiency of Sales Reps and Enables Superior Customer Service
Natick, Mass. -- November 1, 2004 -- CommercialWare, Inc, the leading provider of cross-channel commerce infrastructure software, today announced J.C. Whitney, Inc., the country`s largest direct marketer of automotive accessories and parts, has successfully deployed CommercialWare`s CWDirect multi-channel order management, fulfillment and customer service application. The cross-channel retail solution enables J. C. Whitney to optimize transactions from all customer touch points including catalogue, call center, and website, ultimately providing superior customer service and support throughout the sales process.
"Customer service and a comprehensive inventory are the hallmarks that have driven our success since we started our business more than 85 years ago," said Marty Wehrle, CIO, J. C. Whitney. "It is critical that our online, call center, and catalogue customers are able to quickly search our inventory to purchase and accept delivery of the accessories and parts they require. CWDirect enables this, and integrates customer, inventory and product information across our web site, catalogue and inventory systems. The result is millions of customers, no matter which sales methods they prefer, have easy access to everything automotive."
"J.C. Whitney is an excellent example of a major retailer using CWDirect to ensure optimal customer service and support while deriving efficiencies for their business. With an integrated CommercialWare solution in place, sales representatives, suppliers, managers and customers alike have real-time access to inventory and other sales transaction information," said Donny Askin, founder and CEO of CommercialWare. "This real-time access ensures efficiency and service excellence while allowing managers access to accurate and comprehensive information."
Founded in 1915, J.C. Whitney (a wholly owned subsidiary of ASAP, Inc.) is the largest direct marketer of automotive parts. Millions of customers shop at this leading retailer`s store, through catalogs and the www.jcwhitney.com web site, supported by a 360,000 square-foot Operations and Inventory Center in Illinois. J.C. Whitney selected the CommercialWare solution because of its industry expertise, multi channel functionality and overall ability to process very complex inventory broken down by automobile make, model and year, with wide variety of stock and specialty parts. Working closely with the CommercialWare team, J.C. Whitney recently went live with CWDirect with no disruption to ongoing business operations. This complex implementation included connectivity and integration with over 40 applications and site connections, allowing data to move seamlessly throughout the enterprise.
CommercialWare`s award-winning retail enterprise solutions deliver cross-channel functionality to small and large retailers and direct marketers that are seeking to optimize transactions from all customer touch points including catalogue, call center, Internet and retail storefronts. The company`s comprehensive product line and ASP-based services provide cross-channel infrastructure linking all aspects of the sales lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration and analytics applications.
About CommercialWare, Inc.
Headquartered in Natick, Mass., with offices in Toronto and New York, CommercialWare, Inc. is the leading developer of software solutions that offer cross-channel functionality to retailers and direct marketers - small and large, seeking to optimize transactions from all customer touch points. CommercialWare`s comprehensive portfolio of products provide cross-channel infrastructure linking all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. CommercialWare, the Brand in Cross-Channel Retail, offers a confluence of solutions that power many of the leading retail brands, including Abercrombie and Fitch, Party Land, Chico`s, J.Jill, Ritz Camera, Jos. A. Bank, and Patagonia. For additional information, please visit www.commercialware.com.
Steven Webster
KMC Partners
617.512.8635
steven@kmcpartners.com
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