It’s looking like a merry Christmas for e-retailers, Shop.org/BizRate say
The strong start to online holiday shopping is improving the mood of online retailers, the Shop.org/BizRate.com 2002 Online Holiday Mood Study reports. The study says 71% of online retailers are feeling optimistic about the holiday season, an increase of 8 percentage points over the previous two weeks. Those 8 points all came from the neutrals, with 8 points going to more optimism and 1 to more pessimism, says Scott Silverman, executive director of Shop.org.
During the second two weeks of November, 31% of retailers posted revenue increases of 50% or greater compared to the same period last year, according to the Shop.org/BizRate.com survey. 58% posted increases of 25% or more.
“Retailers selling online have good reason to be optimistic,” said Scott Silverman, executive director, Shop.org. “They have been doing a great job of improving the customer experience and consumers are rewarding them by doing more holiday shopping on their sites.”
51% of online retailers said free shipping with conditions was the most successful promotion for driving sales. Retailers cited e-mail (69%) and search engine placements (34%) as most successful for reaching online buyers.
The study also reported that consumers are shifting their holiday buying from catalogs to online. Online buyers surveyed on December 2 and 3 as part of the Shop.org/BizRate.com study indicated that they plan to spend more online (35%) this holiday season and less in catalogs (47%).
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