CrossMedia Services Names Mary VanKoevering as Chief Financial Officer
CHICAGO, Nov. 3 -- CrossMedia Services, Inc., a leading
provider of web-based marketing solutions for national and local retailers,
today announced the appointment of Mary VanKoevering as Vice President and
Chief Financial Officer. At CrossMedia Services, her responsibilities will be
focused on the growth of ShopLocal.com, its newly launched web-to-store
shopping channel, and building the company`s base business of providing online
promotional programs for local brick-and-mortar retailers.
"We are thrilled to have Mary as part of our management team," said
CrossMedia Services` Chief Executive Officer Brian Hand. "We`re very
fortunate to have someone with Mary`s skills and experience."
VanKoevering joins CrossMedia Services from Apartments.com, where she most
recently was Vice President and Chief Financial Officer and previously was
Director of Finance for Technology and Production. Her experience includes
nine years at Kraft Foods, where she held various positions across multiple
functional areas. She also worked at Nucorp, Inc., Telco Capital and Ernst &
Young.
"This is a very exciting time to come on board at CrossMedia Services,"
said VanKoevering. "ShopLocal is a wonderful service to help busy household
managers quickly find sales, specials and deals at nearby stores. Tapping into
the pent-up demand for this service will provide the company a variety of
financial opportunities both today and in the future."
VanKoevering is a Certified Public Accountant and holds a B.S. from
Michigan State University, as well as an M.B.A. from Michigan State in its
Program for Professional Accountancy.
CrossMedia Services, Inc. is the industry expert on web-to-store marketing
and the leading provider of turnkey solutions for brick and mortar retailers,
catalog retailers and industrial catalogers that enable the targeting of
promotions to shoppers via the Internet. CrossMedia Services` solutions
transform printed promotions (such as sales circulars, catalogs, run-of-press
ads, direct mail, etc.) into an interactive Web format, versioned on variables
such as location or type of shopper. These solutions leverage the creative
layout in print promotions, incorporate feature-rich functionality and
integrate with extensive analytics about shopper pre-purchase behavior.
Gannett Co., Inc. (NYSE: GCI), Tribune Company (NYSE: TRB), and Knight Ridder,
Inc. (NYSE: KRI), are partners in CrossMedia Services, Inc. and other joint
ventures to provide consumers access to great online products such as
CareerBuilder.com, Cars.com and Apartments.com.
CONTACT:
David Hamel
CrossMedia Services Inc.
312-616-5800, x130
dhamel@crossmediaservices.com
jim Prescott
Prescott Communications Inc.
708-945-0433
jimprescott846@msn.com
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