Range Online Media Hires Andrea Wilson to Bring Luxury Retail Expertise to Search Marketing Team
Increasing demand for Range Online Media’s search marketing services drives company to continued growth
Fort Worth, Tex.—November 2, 2004—Range Online Media, one of the online advertising and marketing industry’s fastest growing search marketing agencies, today announced the appointment of Andrea Wilson to the position of Team Leader. Ms. Wilson will be responsible for managing a portfolio of Range’s luxury retail brands, which includes designing and tracking online marketing campaigns, online brand building, search marketing, maintaining vendor relationships, and leading a team of account executives. Ms. Wilson adds valuable retail merchandising expertise to help Range’s client base of multi-channel retailers expand their traditional brick-and-mortar presence in the online marketing space.
Ms. Wilson comes to Range Online Media from Neiman Marcus, where she served as an assistant Merchandise Planner and Buyer. She also has strong experience in corporate sales, marketing, communications, and business development. She holds a Masters Degree in Business Administration and Marketing from Texas Christian University.
Ms. Wilson is the latest addition to the Range Online Media team. The Company has been steadily expanding to keep pace with increasing demand for its industry-leading online search marketing services. Indeed, online sales for the first six months of 2004 exceeded $27 billion, a 25% increase over the same period in 2003, according to market researcher Comscore Media Metrix. And the search market is expected to reach $7 billion by 2007 according to U.S. Bancorp Piper Jaffray.
With the hiring of Ms. Wilson, Range Online Media continues to mirror rapid industry growth as it maintains its leadership position in the online search marketing arena. Started three years ago by two female Texas entrepreneurs, Range has grown over 600 percent, and today, with over 30 employees, generates annual billings of $30 million. The Company now has offices in the advertising Meccas of New York and Los Angeles, in addition to the Forth Worth headquarters, to best meet the search marketing needs of its national clients, including Pier 1 Imports, Toshiba, Kenneth Cole, Travelocity, CompUSA, Wyndham Resorts, Epson, and others.
“We’re thrilled to have Andrea come aboard and are looking forward to putting her extensive talents to use on behalf of our clients,” says Cheryle Pingel, Co-founder and Chairman of Range Online Media. “Her experience with leveraging brand equity and value is a great asset to our client base, and she brings to the position the ability to understand the true ROI of marketing strategies according to the constraints of retail merchandising and sales. We will continue to aggressively grow our staff to ensure we remain effective and at the forefront of this fast expanding market.”
ABOUT RANGE ONLINE MEDIA
Range Online Media is one of the online advertising and marketing industry’s fastest growing agencies. Range delivers high-yield results for online retailers and brand marketers through a comprehensive suite of customized online marketing services, including natural and organic search optimization, online strategic planning, performance optimization, pay for placement, XML data feed management, site usability analysis, online media planning and buying, creative services, rich media design and implementation, custom Web site reporting, and campaign tracking and analysis. Range Online Media’s clients include Pier 1 Imports, Travelocity, CompUSA, Wyndham Resorts, Cole Haan, Toshiba America, Epson, and Courtroom Television. Range Online Media has offices in Fort Worth, Tex., and New York. Visit www.RangeOnlineMedia.com for more information.
Press contacts:
Michelle Jackson
Gregory FCA Communications
27 West Athens Avenue
Ardmore, Pa. 19003
610-642-8253
michelle@gregoryfca.com
Company contact:
Misty Locke
Range Online Media
131 Exchange Street, Suite 216
Fort Worth, Tex. 76106
817-625-4157
mlocke@RangeOnlineMedia.com
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