Napster goes mobile in Ireland
Napster is going mobile in Ireland.
The company, No. 100 in the Internet Retailer Top 500 Guide to Retail Web Sites, will debut on Telefonica`s O2 mobile network in Ireland later this month.
Hosted by Ericsson and featuring Napster`s catalog of more than three million full-length songs, artist images and ring tones, Napster Mobile will be available to O2 Ireland`s 1.6 million subscribers through NTT DoCoMo`s i-Mode, a mobile Internet service platform currently used by over 46 million mobile subscribers across Europe and Asia.
Through Napster Mobile, O2 Ireland users will be able to search, browse, preview and purchase full-length songs and download other content via their i-mode wireless handsets, Napster says. Beginning in January, customers will also be able to access content with WAP and Java-enabled handsets.
"The European launch of Napster Mobile on O2 Ireland is a significant achievement for Napster, as it will mark the introduction of a comprehensive Napster mobile experience in a country where Napster does not currently offer a PC-based service," says Brad Duea, Napster`s president.
Napster is pursuing international mobile commerce and e-commerce opportunities. In October, Napster launched an e-commerce site that makes its digital music service available in Japan, the largest music market in the world outside of the United States, the company says.
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