Retail Expansion Network today launched PaidByCash, a nationwide system that lets shoppers pay for online purchases with a temporary MasterCard debit card acquired for cash at any of 60,000 participating stores, including Safeway supermarkets, Circle K convenience stores and Walgreens drug stores.
To use the system, Internet shoppers enter their ZIP code during the online checkout process, then receive a payment code on the same site from PaidByCash while saving the transaction in their online shopping cart. They then take that code to a participating store in their area and pay the store for the value of the online purchase plus a fee of $4.95 for the virtual debit card. Next step is to return to their saved online shopping cart and enter the debit card number to complete the transaction.
Shoppers can purchase a debit card valued at up to $350 and use any remaining value for additional purchases, says Retail Expansion CEO Michael Marubio. The debit cards, issued by the First Bank of Delaware, have expiration dates within a two-year period.
“PaidByCash helps us reach our core consumers—dedicated gamers—with an option that is easy and intuitive,” says John Maffei, senior vice president of Affinity Media, which offers the PaidByCash option at online games site Allakhazam.com.
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