CelebrateExpress.com launches a redesigned site to boost cross-sells

With an eye toward increasing cross-sells among its family of brands, Celebrate Express Inc., which sells birthday and other party goods aimed at families with young children, has redesigned its flagship web site CelebrateExpress.com. CelebrateExpress.com, No. 173 in the Internet Retailer Top 500 Guide, now has links to products from its other brands, Birthday Express, Costume Express and 1st Wishes brands.

"We believe that by presenting each of our individual brands as part of the Celebrate Express family of brands, we will cross-sell more seamlessly and, in turn, better leverage our ad spending targeted to generate site traffic," CEO Kevin Green says.

The company says the new CelebrateExpress.com presents a cleaner design, new navigation and improved search functionality.