NETSUITE & NETCRM FIRST CRM APPLICATIONS TO INCORPORATE MASS E-MAIL MARKETING
Mass E-mail Marketing To Address the Needs of Companies Large and Small; Handles Thousands of Times the Volume of Salesforce.com, While Providing Vastly
More Control, Better Analytics and Reduced Cost
San Mateo, CA - November 9, 2004 - NetSuite, Inc., the leading supplier of integrated
on-demand business applications, today became the first company to offer high-volume
e-mail marketing capabilities within a CRM application. NetSuite Mass E-Mail
Marketing enables companies to send hundreds of thousands of e-mails a month,
and millions a year directly from within the company`s flagship NetSuite and
NetCRM on-demand applications. By comparison, Salesforce.com only allows companies
to send 100 e-mails at a time and recently announced expanding to 250 (source:
Salesforce.com Customer Update, ),
and Siebel On-Demand and Microsoft CRM offer no integrated e-mail marketing capabilities.
NetSuite includes 120,000 marketing e-mails free of charge for each customer.
In addition, because NetSuite Mass E-mail Marketing generates e-mails directly
from within the application, many other first and only integrated capabilities
are also offered including:
• Group creation based on purchase history
• HTML or text e-mail templates with merge tag personalization
• Real-time, on the fly campaign adjustments based on target response
• Real-time statistics including receipt metrics, click-thru rates, response
rates, and actual revenue generated
• Reports on ROI by channel, offer, item or any custom data point.
For more information about NetSuite Mass E-mail Marketing go to www.netsuite.com/e-mail
.
E-mail marketing is the lowest cost, most targeted and personalized marketing
tool available. While other CRM systems may provide some basic marketing campaign
management, all require a third party solution to manage actual generation of
the e-mail and any content beyond basic HTML templates. However, relying on
third-party e-mail providers for these capabilities results in loss of control
during the time when the e-mail is sent, weak analysis of results following a
campaign, no native ROI tracking, and added cost from beginning to end.
The new NetSuite Mass E-mail Marketing breaks down these barriers and allows
users to manage, optimize and analyze large volume E-mail Marketing with a single
system:
Millions of E-mails Served - NetSuite and NetCRM now have the ability to handle
large-scale volumes of campaign e-mails sent. In the past year alone, NetSuite
users have generated more than 10 million e-mails, and the new capabilities will
allow individual customers to send millions of marketing e-mails per year without
the pain and excessive costs of coordinating third-party systems and services.
From Outbox to Order - Embedded within NetSuite Mass E-mail Marketing
is seamless
planning, target group creation, e-mail merge, sophisticated data cleansing and
de-duping capabilities, execution and wrap-around performance measurement. Built-in
reports allow analysis of campaign statistics as well as ROI thanks to patent
pending no-click e-mail integration and tracking of the campaign promotion through
to final purchase transaction.
Would You Like Fries With That Order - Target group creation and e-mail personalization
is optimized with NetSuite customer intelligence. NetSuite Upsell Manager gives
users a stepwise tool to profile and segment target groups based on statistics
of customers` buying habits and purchase histories including the option to create
push campaigns around highly correlated products.
Hold the SPAM, Please - NetSuite Mass E-mail Marketing automates the process
of complying with ever-changing SPAM regulation. NetSuite includes best practices
guidelines to help users conform to SPAM regulations. Automated unsubscribe technology
ensures that when a customer requests to be taken off an e-mail list, they are
taken off that e-mail list. In addition, e-mail headers have been optimized
to reduce the likelihood of a campaign e-mail being flagged as SPAM, so messages
are delivered as targeted.
Lead Management On Steroids - New opportunities generated via NetSuite Mass E-mail
Marketing (or any other vehicle) automatically take advantage of NetSuite`s multi-tier
lead management technology. Whether based on simple territory assignments or
complex scoring algorithms, NetSuite gets the right lead to the right rep or
sales partner at the right time.
“In an age where e-mail is the preferred communication vehicle of customers and
prospects alike, it`s amazing that a function as basic as e-mail marketing is
an after-thought in other CRM applications,” said NetSuite CEO Zach Nelson.
“By embedding rich e-mail marketing and analysis capabilities directly within
NetSuite, something that is traditionally painful and expensive to manage is
now a breeze. More importantly, now our customers can monitor in real-time not
just how many new opportunities their e-mail activities have generated, but actually
how many orders have resulted.”
“We know from experience of working in the nutrition industry that most people
who begin an exercise program quit after three months,” said Dave Cadoff, director
of marketing, NutriScience Corporation (www.nutrisciencecorp.com ),
based in Hermosa Beach, Calif. “Using NetSuite, we can target old or lost customers
with specific e-mails based on what they used to buy. These campaigns are simple
to launch. We set up our 14-day campaign in less than an hour. Prior to NetSuite,
we would lose customers without knowing about it. Now with NetSuite we`re able
to keep track of these customers and capture revenue we used to leave on the
table.”
Pricing and Availability: NetSuite E-Mail Marketing is available now in both
NetSuite and NetCRM. Pricing includes 120,000 campaign e-mails per year with
larger e-mail volume bands available at an additional charge.
NetSuite enables companies to manage all key business operations in a single,
integrated system, which includes customer relationship management; order management
and fulfillment; inventory management; finance; ecommerce and Web site management;
and employee productivity. NetSuite is delivered as an on-demand service, so
there is no hardware to procure, no large, up-front license fee, and no complex
set-ups. Finally, NetSuite`s patent-pending “real-time dashboard” technology
provides an easy-to-use view into role-specific business information that is
always up-to-date. For more information about NetSuite, visit: www.netsuite.com.
Contact:
Mei Li
NetSuite, Inc.
650/627-1063
meili@netsuite.com
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