Web sales at Sharper Image grow 51% in first 11 months
Web-based sales excluding auctions at Sharper Image Corp. increased 51% in the first 11 months of its fiscal year, the company reported today. Total company sales are up 32% to $472.3 million this year from $358.5 million a year ago.
Web sales excluding auctions increased 38% to $63.4 million and account for 13.4% of Sharper Image’s revenue, up from 12.9% a year ago. Catalog sales, which include television infomercial, other direct marketing and wholesale, grew 42% to $131.1 million in the first 11 months.
"We had a great December, with a very strong finish to the November-December holiday season," said Richard Thalheimer, founder, chairman and chief executive officer. "All of our sales channels -- stores, Internet and catalog -- posted double-digit sales gains.
In December, web-based sales increased 68% from December a year ago to $18 million. Total sales in December grew 31% to $122.4 million. Store sales were up 22%, while comparable store sales increased 8%.
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