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News Stories Wednesday, January 8, 2003   
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ChevyMall and PontiacMall re-start their e-commerce engines

ChevyMall.com and PontiacMall.com, the official licensed products web sites for Chevrolet and Pontiac, have re-launched to coordinate their brand and imagery more closely with the main Chevrolet and Pontiac web sites. The sites are powered by Muiltimedia Live’s MarketLive Express e-commerce platform. Multimedia Live also powered the previous ChevyMall and PontiacMall sites.

The new sites give the site managers more flexibility in their merchandising options and tie in more closely with the branding and imagery of the main Chevrolet and Pontiac sites, Multimedia Live reports. New site design also makes it easier to expand site capacity and add features as needed, the company says.

The two sites sell Chevy and Pontiac accessories, collectibles and clothing. Both sites are employing wish list and tell-a-friend features as well as allowing for online surveys for customer feedback.

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