Ogilvy Group acquires search marketing firm Global Strategies International

Neo@Ogilvy, the digital and direct media unit of The Ogilvy Group marketing/communications company, has acquired search marketing firm Global Strategies International, Ogilvy said. Terms were not disclosed.

Global Strategies International co-founders Bill Hunt, Jeremy Sanchez and Andy Weatherwax will continue to lead the firm as it maintains its own identity as a part of Neo@Ogilvy, Ogilvy says.

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Nasreen Madhany, global CEO of Neo@Ogilvy, says that Global Strategies International’s expertise in natural search will improve Neo’s ability to deliver comprehensive search marketing services to its global network of clients. "Search marketing cannot live in a silo anymore," Madhany says. "It needs to be part of a 360-degree strategy for delivering marketing solutions. The integration of GSI into Neo@Ogilvy will allow us to deliver end-to-end digital marketing solutions to clients throughout Neo`s global network."

Global Strategies specializes in search engine optimization, brand management and training in search marketing techniques. It maintains offices and affiliates in the U.K., Japan, China, Sweden and Switzerland.

Hunt was recently appointed to the board of directors of the Search Engine Marketing Professional Organization and is the author of “Search Engine Marketing Inc.—Driving Search Traffic to Your Company’s Web Site.”