U.S. Internet advertising revenue in 2006 grew to an estimated $16.8 billion, up 34% from the previous revenue record of $12.5 billion in 2005, the Interactive Advertising Bureau and PricewaterhouseCoopers reported today.
Revenue for the fourth quarter totaled an estimated $4.8 billion, a new industry record, and a 32% increase from the 2005’s fourth quarter. It also represented a 14% increase over third-quarter revenue of $4.2 billion.
“Results for 2006 confirm a very healthy environment for online advertising,” says David Silverman, partner at PricewaterhouseCoopers. “All signs point to a steady increase in the level of spend by traditional advertisers that are using online advertising as an important part of their media mix.”
The 2006 fourth quarter and full year online ad revenue figures were estimated by aggregating data from the top15 online ad sellers. Final results will be reported in April.
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