RichFX, Inc. Announces Rich Zoom 3.0 and Flat-Fee, Unlimited Zooms on myRichFX Platform
NEW YORK, Nov. 22 -- RichFX announced today the release of Rich Zoom(TM) version 3.0 on myRichFX(TM), RichFX`s self-service platform. Beta availability is immediate to the members of First Look, RichFX`s beta test program; commercial availability is scheduled for February 2005.
Rich Zoom 3.0 offers three major enhancements over the previous version.
First, the addition of AnySpot(TM) zooms, that give control to the users to zoom anywhere in the picture, with a variable level of zoom, panning, and the usual smooth transitions and bandwidth optimization consumers favor. RichFX customers will now have the choice between RichFX`s trademark HotSpot(TM) zooms and the new AnySpot zooms. The interfaces of both zoom flavors are fully customizable.
Second, the addition of a self-service web interface that lets RichFX customers mark hot spots and set AnySpot zoom parameters, both with no RichFX intervention. The new self-service interface is integrated within myRichFX. There, customers can now manage their asset library and decide which assets need Rich Zoom, and what type of zoom. Within myRichFX, Rich Zoom can now operate in full automatic mode and create tens or hundreds of thousands of AnySpot zooms with no human intervention.
Third, the support of sophisticated integrations schemes for ongoing monitoring of folders, and real-time synchronization with Digital Asset Management or other enterprise systems built on Oracle`s database, Microsoft`s SQL Server, or IBM`s DB2®.
With Rich Zoom 3.0, RichFX is now able to offer the creation of an unlimited number of self-service, AnySpot zooms for one flat fee. The current price structure remains in effect for the classic full-service zooms.
Rich Zoom 3.0 follows RichFX`s commitment to the EasyServe Architecture(TM), which assures that all RichFX products are engineered to create assets optimized for content delivery networks, or edge networks. EasyServe Architecture minimizes the need and expenses for centralized servers. RichFX`s edge network is Akamai`s EdgePLATFORM(TM).
About RichFX
RichFX is the market leader in online visual merchandising solutions, enabling retailers to leverage existing visual assets and turn them into powerful and cost-effective marketing tools. Since 1997, RichFX has been combining its online merchandising expertise, patented technology and consumer research to offer solutions that enable online and multi-channel retailers to achieve measurable results. Repeated analyses have demonstrated that RichFX solutions increase conversion rates and total e-commerce sales by boosting comfort levels and buying confidence online. RichFX. Bring it online.
DB2 is a registered trademark of the International Business Machines Corporation in the United States and/or other countries. EdgePLATFORM is a trademarks of Akamai Technologies, Inc. All other trademarks herein are the property of RichFX, Inc.
Contact Information:
Sarah Glasser
RichFX, Inc.
(646) 274 3912
sarahg@richfx.com
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