Gap and Old Navy web traffic slips in January from year earlier

Of the Top 10 apparel & beauty web sites, Gap.com and OldNavy.com were the only sites to suffer a decline in traffic in January, Nielsen/NetRatings reports. Traffic at OldNavy.com was down 12% from January 2006 and at Gap.com, 4%. Two other sites experienced no growth: eBay Jewelry and Watches and Avon.com.

The Top 10 apparel & beauty sites in January, with unique visitors in millions this year and last year and growth were:
eBay Clothing Shoes & Accessories, 11.79, 10.18, 16%
VictoriasSecret.com, 5.21, 4.25, 23%
eBay Jewelry and Watches, 5.14, 5.13, 0%
eBay Health & Beauty, 4.68, 4.51, 4%
Zappos.com, 3.52, 2.92, 21%
LLBean.com, 3.50, 3.24, 8%
AVON, 3.49, 3.48, 0%
Lands End, 3.47, 2.54, 37%
Old Navy, 2.90, 3.31, -12%
The Gap, 2.54, 2.65, -4%

By average time spent on the site, the Top 10 were (in hours:minutes:seconds):
JewelryTelevision.com, 1:03:34
Mary Kay, 0:38:41
AVON, 0:34:43
Haband.com, 0:19:33
eBay Clothing Shoes & Accessories, 0:17:22
Talbots.com, 0:16:57
eBay Jewelry and Watches, 0:16:46
Bluefly.com, 0:16:19
American Eagle, 0:15:01
VictoriasSecret.com, 0:14:47

Nielsen/NetRatings Ad Relevance report also shows the following consumer goods categories with the highest number of online ad impressions in January (in millions):
Food & Beverage, 1,508.99
Personal Care, 1,178.95
Apparel & Jewelry, 777.30
Print Publishing, 367.48
Home & Garden, 332.93
Recreational Gear, 95.75
Toy & Hobby, 73.93
Automotive Supply, 70.99
Unclassified, 207.09