ANN ARBOR, MI (November 30, 2004) - ForeSee Results announced today that it is partnering with leading catalog and online retailer Lillian Vernon to measure customer satisfaction with www.lillianvernon.com.
Through the scientific methodology of the American Customer Satisfaction Index (ACSI), ForeSee Results measures satisfaction of two key audience groups: customers who have purchased a product through Lillian Vernon’s online channel and people browsing the website. ForeSee Results’ predictive performance metric also identifies key drivers of satisfaction and quantifies the direct impact of satisfaction on future purchases and loyalty behaviors, such as returning to the site and referrals.
“The web is a key part of our sales strategy. Determining what drives satisfaction with the online experience is crucial to maximizing conversions and increasing average orders,” said Paul Goodman, Vice President of Lillian Vernon Online.
“Lillian Vernon has become one of the most recognizable names in retailing by understanding what its customers want,” said Larry Freed, President and CEO of ForeSee Results. “Through ongoing innovation and a focus on the customer, Lillian Vernon has maintained a leadership position in the increasingly competitive world of direct marketing.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits or referrals. Clients include Bluefly, Danskin, Finish Line, Hallmark Flowers, Home Shopping Network and Tower Records, among others. ForeSee Results, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.
About Lillian Vernon
Direct Holdings Worldwide, L.L.C. is the parent company of Lillian Vernon Corporation and the direct marketing business of Direct Holdings U.S. Corp. using the Time Life name under license from Time Warner Inc. Direct Holdings was formed as a result of the acquisition of Lillian Vernon Corporation and Time Life Inc. by Ripplewood Holdings and ZelnickMedia Corporation. Direct Holdings’ revenues exceed $500 million. Time Life is a global leader in the sale of music and video products and Lillian Vernon is a leading catalog and online retailer of gift, household, and children’s products.
CONTACTS:
David C. Hochberg
Vice President, Public Affairs
Lillian Vernon Corporation
914-925-1200
dch@lillianvernon.com
Sarah Allen
for ForeSee Results
202-535-7800 x105
sallen@kearnswest.com
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