GSI Commerce drives the new NASCAR.com retail operation

GSI Commerce Inc. has added another retail sports site to its roster--this time the e-commerce portion of NASCAR.com, the site for car-racing enthusiasts. NASCAR.com is operated by Turner Sports Interactive, a division of AOL Time Warner.

GSI Commerce will operate all facets of the e-commerce store including technology, customer service, fulfillment and merchandising. The store was launched on the GSI Commerce platform this week and offers NASCAR fans a broad assortment of licensed NASCAR products including die-cast model cars, collectibles and apparel.

GSI Commerce, the former Global Sports Inc., develops and operates e-commerce businesses for retailers, branded manufacturers, media companies, television networks and professional sports organizations. Its platform includes web site design and development, e-commerce technology, customer service, fulfillment, merchandising, content development and management, and online and database marketing. It operates web sites for the major leading sports retailers.