Donnelley Marketing and Yesmail Chosen by HCI Direct, Inc. to Build Customer Database
WOODCLIFF LAKE, N.J.--Feb. 23, 2006--Donnelley Marketing and Yesmail, subsidiaries of infoUSA(R) (NASDAQ:IUSA), are proud to announce that they have been selected by HCI Direct, Inc. to build and host its new marketing database. HCI Direct will utilize Donnelley Marketing`s MarketZone(R) Platinum platform. MarketZone(R) Platinum is a fully managed and hosted solution that integrates Donnelley`s consumer marketing information, file hygiene, and analytical services. The marketing database will also incorporate an e-mail technology platform, developed by Donnelley Marketing`s sister company, Yesmail. This powerful combination provides HCI Direct, Inc. an integrated solution enabling online and offline one-to-one communication with their customers and prospects.
HCI`s President Pat Corpora noted, "Our company goal for revenue and profit growth is predicated on creating and offering various products to our current and former customers. In order to do this successfully, we need a unified marketing database, with enhanced purchase and demographic data. We view this project as the cornerstone to build a successful future." MarketZone(R) Platinum will be the repository for all information related to media, channels, products, customer behavior, segmentation and analysis for both online and offline programs. "Incorporating our email retention toolset into MarketZone(R) Platinum is very exciting because it further extends the value we bring to email marketing, as well as adds to the prowess the MarketZone(R) database marketing platform," commented Mike Hilts, President, Yesmail.
Jean Marie Gelinas, Chief Information Officer, HCI Direct added, "We selected Donnelley Marketing as a partner because their MarketZone(R) Platinum tool set is intuitively easy for business users to master so that HCI can concentrate on developing marketing programs that exceed our customers expectations."
"At HCI, we are dedicated to servicing the needs of our customers. With a robust marketing database, we will have a 360 degree view of our customers that will allow us to deliver the right promotion and product to the right customer at the right time through the right communication channel," explained Karen Arbegast, Vice President Marketing and Customer Service.
Ed Mallin, President, The Donnelley Group, commented, "We are very pleased that our Donnelley companies` business solutions are so well-integrated to meet HCI`s specific marketing objectives. Donnelley Marketing - Yesmail teamwork made this collaboration possible. We look forward to building our relationship with HCI and contributing to their success."
About infoUSA
infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 3 million customers use infoUSA`s products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infousa.com. To get a 7-day free trial and 100 free sales leads, click www.salesgenie.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company`s business and financial results is included in the company`s filings with the Securities and Exchange Commission.
About Donnelley Marketing
Founded in 1917, Donnelley Marketing (an infoUSA company) is one of the nation`s leading providers of direct marketing solutions. Donnelley offers its clients integrated, time-sensitive solutions to build and maintain one-to-one customer relationships. These solutions include the industry`s most accurate and comprehensive business and consumer marketing information databases, processing services, database marketing solutions, and e-mail marketing services. Donnelley serves clients in the e-commerce, financial services, merchant (catalog/retail), telecommunications, insurance, and packaged goods industries. These clients leverage Donnelley`s products and services for direct marketing, telemarketing, sales and marketing planning, lead generation, customer analysis and eCRM/CRM applications. Headquarters are located at 470 Chestnut Ridge Road, Woodcliff Lake, NJ 07677. Donnelley Marketing can be contacted at (201) 476-2000. For more information contact Diane March, Director Marketing Communications, Diane.March@Donnelley.infousa.com.
About Yesmail
Yesmail is an e-mail marketing solutions provider. Yesmail has the experience and capabilities to create, build and implement e-mail campaigns that directly support client objectives, whether they are revenue generation, brand awareness or community building. With proven success in the acquisition and cultivation of a customer or prospect base, Yesmail is known for developing and implementing customer-centric e-mail solutions that drive results.
About HCI DIRECT Corporation
HCI Direct, Inc. is the largest direct marketer of hosiery products in the U.S. UK and Canada and a premier direct marketing company serving the women`s market. The company`s mission is to deliver quality products and personalized service, building long-term customer relationships. For more than 30 years, HCI has manufactured, marketed and distributed Silkies(R), the largest direct mail brand of woman`s hosiery in the world. The company has approximately two million active worldwide customers. Headquartered in Bensalem, PA, HCI Direct is one of the few direct marketing companies with fully integrated manufacturing and fulfillment operations with a majority of production done in the U.S.A. For more information, please visit www.silkies.com.
CONTACT: infoUSA, Omaha
Stormy Dean, 402-593-4500
Fax: 402-596-8902
E-Mail: ir@infousa.com
or
Anthony Kreis, 402-593-4500
Fax: 402-596-8902
E-Mail: ir@infousa.com
SOURCE: infoUSA
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