Yesmail rolls out its online-offline marketing lists
Online and offline marketing are merging in a new product from Chicago-based Yesmail Inc. Yesmail is getting ready to roll out its new Email-Postal Network, a consumer opt-in list that includes both e-mail and postal mail addresses for each consumer on the list.
Yesmail’s Email-Postal Network will offer marketers lists in 15 categories. The categories include: credit card holders; children and baby; consumer electronics; automotive; education; entertainment; healthcare; home and garden; investors; men’s interests; women’s interests; real estate; senior citizen; teen; travel. Yesmail reports that the Email-Postal Network includes more than 9.8 million names.
“The Yesmail Email-Postal Network offers a clear advantage for marketers looking to establish multiple touch-points with their prospective customers,” said Dave Menzel, Yesmail CEO. “As a result, marketers have a better chance of breaking through the clutter and acquiring a new customers.”
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