Return Path To Provide Each Firm’s Clients E-Mail Change Of Address Service To Better Maintain, Update Customer E-Mail Lists
NEW YORK, NY -- 04/15/2002 -- Return Path, Inc., the leading provider of e-mail change of address services, today announced it has established strategic alliances that will help Catalog Marketing Services (CMS) and e-Dialog clients maintain current, updated customer e-mail lists. By using Return Path ECOA, an e-mail change of address service, CMS and e-Dialog clients will receive the industry’s emerging standard solution to the growing problem of e-mail address changes.
“These strategic alliances each help Return Path expand its position in unique markets,” said Matt Blumberg, Return Path chief executive officer. “e-Dialog and CMS strengthen our client reach among multi-channel direct and catalog marketers respectively.”
Both CMS and e-Dialog have integrated Return Path ECOA into their database platforms to offer their clients seamless access to the e-mail change of address service. CMS is recognized as one of the most progressive multi-channel database marketing companies in the catalog industry. e-Dialog is a full-service, outsourced provider of precision e-mail marketing services, serving clients in industries including financial services, retail, pharmaceutical, and entertainment.
“More accurate, updated lists can translate into greater campaign results for our clients,” said John Rizzi, e-Dialog president and chief executive officer. “We’ve tested the Return Path ECOA database, and it delivers.”
"A dead email address represents an endangered customer relationship,” said Pat Hinton, CMS president. “Return Path offers a fast, easy method for companies to stay in touch with online customers and enhance revenues. At CMS we streamline ECOA integration into client campaigns. The best and freshest ECOA`s are always used so that contact streams go uninterrupted."
e-Dialog, and Catalog Marketing Services join 35 existing Return Path direct and e-mail marketing service bureau partners, among them DoubleClick Inc. and Experian®.
Return Path ECOA offers businesses an easy way to reconnect with customers who have changed their e-mail address, while helping consumers ensure they can be located at a new address, in a permission-based manner. More than 120 companies use Return Path services, among them Illuminations, Meredith Corporation, Omaha Steaks and Sharper Image. More than 5 million consumer-registered e-mail address changes have been submitted to Return Path’s ECOA database, with 700,000 added monthly.
According to a study by NFO Research, 32 percent of e-mail users change their e-mail address each year, because of a change of job, ISP or residence. For businesses that rely on e-mail to communicate with customers for marketing, billing, customer service or content delivery, e-mail address churn represents a significant cost and a threat to Customer Relationship Management (CRM) efforts.
About Return Path, Inc.
Founded in 1999, Return Path helps businesses retain customers and reduce the costs of undeliverable e-mail with Return Path ECOA and Return Path E-mail List Hygiene. Return Path ECOA is the industry standard for e-mail change of address services. More than 700,000 consumer-registered e-mail address changes are submitted to Return Path monthly. Return Path, a member of the Direct Marketing Association, is also the e-mail change of address service for the United States Postal Service`s online moving portal. Return Path serves more than 120 clients, among them Brooks Brothers, IBM and Palm Computing. Return Path investors include Sutter Hill Ventures, Mobius Venture Capital (formerly SOFTBANK Venture Capital), Flatiron Partners, JP Morgan Partners, and DoubleClick Inc. (NASDAQ:DCLK). For more information visit www.returnpath.net/business , e-mail info@returnpath.net, or call 1-866-362-4577.
About CMS
CMS is the leading database marketing services company focused on catalogers with multiple distribution channels. Since 1982, CMS has provided strategic marketing, list processing, and e-commerce services that improve its client`s profitability. CMS is headquartered in St. Paul, MN with regional offices in Arizona, Wisconsin, and New York. CMS clients include The Territory Ahead, FAO Schwarz, Jos. A. Bank, Cabela`s, and The Sportsman`s Guide. For more information, visit www.cmscms.com.
About e-Dialog
e-Dialog is the innovator in precision e-mail marketing services that help companies establish powerful, two-way relationships with their customers and prospects. From offices in London and Lexington, Massachusetts, e-Dialog`s team of experienced direct marketers manages every phase of an e-mail marketing program, including strategic planning and creative design, list acquisition, campaign execution, inbound response management, and data analysis. The company`s precision-based approach takes permission marketing to the next level, combining award-winning e-mail marketing expertise with responsible use of proprietary personalization and custom publishing technologies to deliver highly targeted communications for world-class clients. Investors include OneLiberty Ventures, Commonwealth Capital Ventures, and the Interpublic Group of Companies. For more information, contact Jim McNulty at jmcnulty@e-dialog.com , 781-372-3326.
Contact: Tim Dolan
Company: Return Path, Inc.
Phone: 212-905-5500, ext. 230
Email: tim.dolan@returnpath.net
Contact: Mike Talbott
Company: Catalog Marketing Services
Phone: 651-636-6265
Email: miket@netcms.com
Contact: Jim McNulty
Company: e-Dialog
Phone: 781-372-3326
Email: jmcnulty@e-dialog.com
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