WWRE, Transora let retailers and suppliers connect data end-to-end
Acting on one of the long-promised advantages of the Internet, retail industry trading exchanges WorldWide Retail Exchange and Transora are beginning to let their retailer and manufacturer members share synchronized product data across the two exchanges.
"The WWRE`s priority has always been to connect our members with their
trading partners," said WWRE COO Sally Herbert. "With the
WWRE/Transora interoperability project, we provide retailers with access
to product data from many of the world`s largest global manufacturers and demonstrate that standards can be fully implemented today."
WWRE, which caters to retailers, and Transora, which was built for consumer product goods manufacturers, offer product data synchronization services that assure retailers and their suppliers that they are using the same product definitions, providing for more accurate purchase orders, invoices and other business documents as well as more accurate and up-to-date product catalogs. WWRE and Transora are conducting this month an interoperability project, designed to let members from each exchange share syncrhonized data, covering 12 manufacturers and nine retailers spanning six markets, the U.S., Belgium, France, Italy, the Netherlands and Spain. The interoperability service is available to any current members of Transora and WWRE in these markets, and the two exchanges say it will be generally available next month.
Analysts applauded the development, but noted that data synchronization with other exchanges will also be required for true global data sharing.
"It’s still not global interoperability, but it’s a start," says Kara Romanow, an analyst who follows data synchronization and Internet trading exchanges at AMR Research Inc. "It’s only end-to-end for the members of those organizations."
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