Panasonic speeds content updates for global-market web sites
Serving a global consumer market with multiple web sites, consumer electronics company Panasonic is using a new content management system to present updated product and pricing information to its customers worldwide.
Panasonic is using the Trigo Product Center content management system from Trigo Technologies, which became a part of IBM Corp. in April. The system helps Panasonic synchronize product data with its back-end ERP systems, says Steven Adamo, Panasonic’s general manager of business systems development. "With IBM’s and Trigo’s middleware, we will operate in a true global fashion, providing Panasonic’s customers with faster, more accurate information and services," he says.
The Trigo Product Center links product-related information with terms of trade, including pricing, then synchronizes the data internally with enterprise software and externally with trading partners, IBM says.
In addition, Panasonic is making it easier and faster for customers to process orders and self-serve inquiries, resulting in reduced order-processing and call center costs, with IBM’s WebSphere e-commerce platform, DB2 database management software and Tivoli storage software, Adamo says.
Back...
