Best Buy remains web-site king of the consumer electronics hill
Best Buy Co. Inc. held onto its spot as the No. 1 site by visitors for consumer electronics in February, a position it consistently occupies. The latest rankings of consumer electronics web sites by Nielsen/NetRatings shows BestBuy.com with 12.6 million unique visitors, 21% ahead of No. 2 eBay Electronics and 35% ahead of chain rival Circuit City Stores Inc.
The Top 10 consumer electronics sites, with unique visitors (in millions) for February 2006 and February 2005, and year over year growth were:
- Best Buy, 12.66, 11.54, 10%
- eBay Electronics, 10.42, 9.61, 8%
- Circuit City, 9.39, 8.19, 15%
- eBay Computers, 5.79, 7.02, -18%
- Windows Marketplace, 3.53, 2.08, 70%
- OSTG, 3.50, 4.77, -27%
- COMPUSA.com, 3.38, 3.37, 0%
- TigerDirect.com, 3.24, 3.14, 3%
- Newegg.com, 2.76, 2.55, 8%
- MSN Tech & Gadgets, 2.49, 1.38, 80%
Unique visitors count only once each shopper who came to a site, no matter how many time that shopper visited.
Geeks.com held onto visitors the longest. The top sites in terms of length of visit, with time in minutes and seconds, were:
- Geeks.com, 29:37
- Newegg.com, 25:40
- eBay Electronics, 15:11
- CDW, 14:26
- TigerDirect.com, 13:36
- Frys.com, 10:40
- Panasonic, 9:45
- Best Buy, 9:44
- eBay Computers, 9:33
- gamestop.com, 9:29
Anyone who has spent even a little time online won’t be surprised to find that Netflix Inc. topped Nielsen/NetRatings’ AdRelevance report as the retail goods and services advertiser with the most online ad impressions in February. The Top 10 (with impressions in millions) were:
- Netflix Inc., 5,725
- Reunion.com L.L.C., 3,960
- United Online Inc., 2,854
- True, 2,655
- eBay Inc., 1,735
- Blockbuster Inc., 1,018
- FTD Group Inc., 926
- Circuit City Stores Inc., 604
- 1-800-Flowers.com Inc., 593
- Time Warner Inc., 563
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