CheetahMail adds new marquee brands to client roster
Borders Books & Music, Bass Pro Shops, National Geographic, Harry and David and Jackson & Perkins Retain CheetahMail for Advanced Email Marketing Services
New York, NY, 12/6/04 – CheetahMail, an Experian Company, the fastest growing email marketing company in the U.S. and Europe, announced today the addition of several new clients including Borders Books & Music, Bass Pro Shops, National Geographic, Harry and David, and Jackson & Perkins. CheetahMail provides these industry leaders with a comprehensive suite of advanced email marketing solutions and services to help them effectively communicate with their customers through the email channel, while improving client return on investment.
“After an exhaustive search that included the top email delivery and management companies in the industry, we are very happy that we decided to use CheetahMail as the tool to manage our email communications,” said Scott Kish, director of member marketing for The National Geographic Society. “Although we are still at the beginning of our relationship, we are already seeing higher registrations as the result of an improved data capture system that we created with the help of CheetahMail. We are also pleased to see our e-newsletters` performance metrics improving and are confident that our emails are delivered into our customer`s inboxes.”
Faced with a myriad of challenges and a more complicated set of rules to comply with online, email marketers are choosing email vendors that cannot only ensure delivery of their email programs, but also protect the brands they’ve worked so hard to build. CheetahMail’s comprehensive suite of email technology, advanced analytics and enhanced deliverability toolset ensures that all client mailing programs are optimized for readability, and most importantly--delivery. In addition, CheetahMail provides clients with advanced reporting and segmentation tools to better interpret campaign results and to enhance performance of future mailings.
“Companies are becoming smarter about email marketing and we’re seeing this in the selection process. It’s a testament to the hard work and efforts of our people at CheetahMail that such notable and vertically diverse companies such as Borders Books & Music, Bass Pro Shops, Harry and David, Jackson & Perkins and National Geographic Society continue to choose CheetahMail for their customer communications,” said Matthew Seeley, chief operating officer of CheetahMail.
About CheetahMail
CheetahMail, an Experian Company, http://www.cheetahmail.com, an email marketing and customer intelligence solutions firm, serves over 350 category-leading clients from all industry verticals, including retail, technology, financial services, entertainment, B2B, catalog and travel. CheetahMail`s technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. CheetahMail, a subsidiary of Experian (www.experian.com) was founded in 1998 and is located in New York City and Los Angeles, California. CheetahMailUK, a subsidiary of Experian is located in Surrey, Weybridge.
Contact:
Ashley Johnston
(212) 999.5654
ashley@cheetahmail.com
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