Leading Multi-Channel Retailer to Offer 90 Days Same as Cash Promotion Using Bill Me Later
TIMONIUM, Md., Dec. 7 -- I4 Commerce, provider of alternative payment solutions for multi-channel retailers, today announced that The Golf Warehouse(R) (TGW.com) has added Bill Me Later(R) as a new payment option for its customers. I4 Commerce`s Bill Me Later payment solution enables multi- channel retailers to offer rapid point-of-sale credit to online customers who don`t want to hassle with credit cards. For customers using Bill Me Later, The Golf Warehouse is offering a promotion of no payment for 90 days for purchases over $200.
The Golf Warehouse offers one of the largest and broadest selections of golf equipment and apparel in e-commerce, providing name brand products at outlet prices. TGW.com is featured in Forbes Magazine`s "Best of the Web" for both 2002 and 2003, making it one of the most popular retail destinations on the Internet. TGW.com has chosen to add Bill Me Later to provide its shoppers with even more payment flexibility. The current financing of no payment for 90 days is being offered until December 31, 2004, allowing customers to defer payment until April 1, 2005.
"We aim to provide our customers the best shopping experience by giving them more choices on products at very competitive prices" stated Mark Marney, CEO of The Golf Warehouse. "Offering Bill Me Later as an alternative to traditional credit cards allows us to extend that same shopping experience to the payment process. By offering a payment alternative that is secure, flexible and easy, we are able to offer our shoppers a superior shopping experience and generate higher levels of customer satisfaction."
The Bill Me Later payment solution provides a convenient and secure method of paying for purchases online or via the telephone for those customers who prefer an alternative to credit cards. By only providing basic, top-of-mind information such as the birth date and the last four digits of the social security number, qualified customers gain online credit for their purchase instantaneously. Customers then receive a bill from Bill Me Later within 14 days, which they can pay in full or finance over time. Bill Me Later reduces transaction costs for merchants while dramatically improving the retailer`s conversion rates, average order value (AOV) and customer satisfaction levels.
"Savvy multi-channel retailers like the Golf Warehouse are recognizing that the payment process helps shape the shopping experience and often times is the most critical part of the experience," said Gary Marino, CEO of I4 Commerce. "Bill Me Later provides a better experience for customers by providing them a payment choice that is easy, flexible and secure. For retailers, it lowers their transaction costs and grows its revenues all while strengthening their customer relationships."
About Bill Me Later
Bill Me Later(R), developed by I4 Commerce, is a credit-based payment solution designed to meet the needs of today`s multi-channel retailers. Bill Me Later`s unique combination of convenience, security and flexibility at the point of sale improves the overall buying experience online and via the telephone. Retailers offering Bill Me Later experience higher sales, lower transaction costs and a streamlined integration.
I4 Commerce has strategic alliances for merchant distribution with the largest payment companies in the industry, including First Data Corporation and Paymentech. Through these alliances, Bill Me Later can be offered by over 70% of merchants leveraging the same scaled infrastructure that manages credit card transactions. For more information, visit http://www.i4commerce.com/.
CONTACT:
Connie Lee of RF Binder Partners
+1-212-994-7542
connie.lee@rfbinder.com
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