NEW YORK--Dec. 7, 2004--24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that CarDomain Network, which includes CarDomain.com, an online community for car enthusiasts, and the CarDomain store, a comprehensive source for car audio, has switched to Open AdStream(R) Central as its exclusive ad serving solution. CarDomain Network also has selected 24/7 OnTarget as its behavioral targeting solution.
CarDomain Network provides a thriving online community for car enthusiasts and operates a leading online automotive accessory store. To the car enthusiast, it offers the largest information resource on car modifications and tuning, a network of more than one million registered members with whom to exchange tips and a first-class shopping experience. Its primary properties are CarDomain.com, an online community for car enthusiasts, and SoundDomain.com, a comprehensive resource for car audio. According to comScore Media Metrix, in October the CarDomain Network had 1.93 million monthly unique visitors and almost 500 million ad impressions.
CarDomain Network decided to switch to 24/7 Real Media`s Open AdStream Central to take advantage of its robust, real-time reporting. The company was looking for robust inventory forecasting, the ability to establish the order of ads in campaigns and sections or pages of the Web sites, world-class customer support, geo-targeting and day/time targeting as well as "fixed placements" or road blocking, which is the ability to set up an ad to show up at the same time everywhere on the site or network of sites.
Vice President of Ad Sales Aric Austin of CarDomain Network said, "As one of the premium media outlets reaching the young male car enthusiast, it was extremely important for us to find an ad serving solution that has real respect in the advertising and agency community. 24/7 Real Media not only delivers in this regard, but also gives us the ability to custom tailor campaigns to suit a variety of client requirements. This includes pinpoint time and geo-targeting, companion positions on particular pages, roadblocking and many other features that advertisers demand."
Chairman and CEO David J. Moore of 24/7 Real Media said, "We are delighted that CarDomain Network has selected the combination of 24/7 Real Media Open AdStream Central ad serving and the 24/7 OnTarget behavioral targeting solution. 24/7 Real Media has dedicated itself to providing the publishing industry with a single source for analytics, behavioral targeting and ad serving. In doing so, we believe our seamless system best serves the publishing industry`s needs at a cost that makes sense."
Developed with some of the world`s leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire network of Web sites. 24/7 Real Media`s Open AdStream clients include Weather.com, FoxNews.com, Jupiter Media and Forbes.com, among others.
About CarDomain Network
CarDomain Network operates the web`s largest community for car enthusiasts. On CarDomain.com, members showcase their vehicles, share information and tips on vehicle enhancements and modifications, and provide feedback to each other. The company also operates the CarDomain Store, a comprehensive shopping destination for car performance, styling, and audio/video products. CarDomain Network was founded in 1998 and is headquartered in Seattle, Washington. The company is profitable and privately held.
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management`s current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of December 7, 2004. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
CONTACT:
24/7 Real Media Investor Relations
Stern & Co.
Truc N. Nguyen, VP, Investor Relations, 212-888-0044
tnguyen@sternco.com
24/7 Real Media Media Relations
The MWW Group
Jill Janson, 212-827-3765
jjanson@mww.com
CarDomain Network Media Relations
Greg Raece, 206-926-2135
pr@cardomain.com
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