Ross-Simons adds luster to its annual e-commerce sales

E-commerce grew 10% in 2006 for Ross-Simons Inc.

E-commerce revenue last year reached $73 million vs. $63.5 million in 2005. Ross-Simons.com had an average of almost 470,000 monthly unique visitors in 2006 and an average ticket of $270.

The jewlery retailer continues to grow its web channel. In November Ross-Simons launched an all-certified diamond web site. The company is touting its new web site’s fast, three-step navigation process, particularly targeting “young men looking to purchase their first diamond.” An educational feature provides information about diamonds, with descriptions illustrating the criteria for selecting stones. Shoppers also are given the opportunity to design a ring by selecting from settings and stones offered on the site.