Comprehensive Site Review Provides Advice for Increasing Sales Conversions
BOCA RATON, Fla.--Dec. 7, 2004--MoreVisibility, one of the world`s largest and most experienced Search Engine Marketing companies, today introduced its newest service, the Web Site Intelligence Report. The comprehensive Report provides advice on optimizing Web site content and functionality toward the goal of increasing sales conversions.
The Web Site Intelligence Report, available exclusively to MoreVisibility`s clients, begins with a thorough evaluation of the site by MoreVisibility`s entire senior management team, which includes experts in Web site design, development, analytics, copywriting and marketing. This evaluation measures how effectively the Web site conveys clear messages and also determines if there is a tight relationship between site content and keywords for which the site is optimized.
Following this thorough evaluation - and the evaluation of competing sites - the Web Site Intelligence Report recommends content and navigational changes designed to improve the user-friendly functionality of the site and boost sales conversions.
"Our Web Site Intelligence Report is just one of the services that differentiates our company from competitors. Clients use the Report to ensure the content and functionality of the site accurately reflects the sales and marketing goals of the site. This can dramatically improve the return-on-investment of their overall Search Engine Marketing program," said MoreVisibility President and Founder Andrew Wetzler.
One MoreVisibility client that has enjoyed significant benefits from the Web Site Intelligence Report is At-Home Professions (www.at-homeprofessions.com), one of the nation`s largest distance-learning educational institutions.
"When we reviewed the Report`s recommendations, we noticed immediate need for change," said At-Home Professions Vice President of Marketing John Stanphill. "Numerous areas of the site were identified as likely causes for incomplete registrations or abandoning the site without registering. MoreVisibility suggested changes to improve these actions and prioritized the need for each change. Incorporating these changes will greatly increase our conversions and decrease abandonment during the registration process."
About MoreVisibility
Founded in 1999, MoreVisibility is one of the world`s largest and most experienced Search Engine Marketing and Search Engine Optimization specialists, having helped hundreds of Fortune 1000 companies and small businesses increase qualified traffic to their Web sites. Services range from comprehensive, economical programs for small businesses to fully managed, custom programs with sponsored listings for large corporations and e-commerce Web sites.
MoreVisibility is one of only 12 companies worldwide originally designated as a Certified Partner in Overture`s Site Match Xchange, the new XML/Trusted Feed for Yahoo Search Technology. MoreVisibility boasts high client retention, earned by a team of 25 senior professionals that delivers superior performance and measurable sales results. Notable clients served include Sprint, Chase, IBM UK, Toyota, Johnson & Johnson, Liz Claiborne, The Mayo Clinic and Clemson University. MoreVisibility is a privately held company based in Boca Raton, Fla. and can be found on the Web at www.morevisibility.com.
Free Report:
MoreVisibility provides a free, no-obligation report to any company Web site, highlighting the site`s positioning on the major search engines. This report has convinced many companies to examine how Natural Search Optimization, Paid Inclusion and Paid Placement activities can improve their positioning. MoreVisibility is one of the only Search Engine Marketing agencies to offer this free report.
Trademark Notice: All trademarks are the property of their respective owners.
CONTACT:
Schneider Communications
Stan Schneider, 954-435-3310
stan@schneidercom.com
Back...
