Channel Intelligence SellPath(SM) Product Links and Product Pinpointer Services implemented to help consumers determine real-time in-stock status of Targus products sold among retail partners
Orlando, Fla. – Dec. 8, 2004 – Channel Intelligence, a commerce data interchange services company, announced today an agreement with Targus, makers of the world’s best-selling notebook cases and accessories, for services that make it easier for consumers to buy Targus products online and in select retail store locations.
Channel Intelligence’s SellPath(SM) Product Links and Product Pinpointer Services, integrated into the Targus Web site (www.targus.com/us), will aid consumers with real-time product availability information, directing them to retail partners with selected Targus products in stock.
The services come just in time for the 2004 Holiday shopping season, a lifesaver for last-minute shoppers searching for specific products.
“We are happy to combine the best interest of our consumers with services that support our loyal retail partners,” says Steven Robert, general manager of Targus, Inc. “By delivering real-time information about products that are available locally, Targus is now able to offer consumers a menu of purchasing options for any Targus product in a refreshing new format.”
SellPath(SM) Product Links increases sales by showing online customers where specific products are in-stock and readily available for online purchase. The service encourages final purchase commitment through a convenient shopping experience.
SellPath(SM) Product Pinpointer targets the availability of specific products at the stores that regularly sell them and determines stock status for those items. Similar to the Product Links service, which works exclusively in an online environment, Product Pinpointer directs consumers to where they may go locally to view and purchase specific products at retail store locations.
Anaheim, Calif.-based Targus makes portable computing accessories that are familiar to most students and office workers who use technology. The Targus product line, which includes the best-selling notebook cases in the world, power supplies, notebook mice/pointers, PDA accessories, notebook security devices, cables and hubs, is marketed and sold through various retailers, online resellers and affiliate sites.
Channel Intelligence, based in metro Orlando, Fla., is the only channel solution company that receives daily in-store stock status of all products for sale at some of the nation’s largest retailers, including Best Buy, Circuit City, CompUSA, OfficeMax and RadioShack. Channel Intelligence knows the stock status of every product in every one of these stores everyday as reported through its proprietary Commerce Data Interchange (CDI) platform, which functions as a data exchange for much of the world’s retail industry.
About Channel Intelligence (www.channelintelligence.com)
Founded in 1999 and headquartered near Orlando, Fla., Channel Intelligence develops suites of commerce data interchange services, which enhance the online and offline sales process among manufacturers, retailers, value-added resellers (VARs) and consumers. Channel Intelligence serves more than 100 manufacturers and 400 retailers and resellers worldwide with SellPath(SM) Services and BrandPath(SM) Services that increase channel sales. Channel Intelligence also offers commerce data and product content syndication services, which are built upon the proprietary Commerce Data Interchange (CDI) platform.
About Targus (www.targus.com)
Targus makes the world’s best-selling notebook computer cases and accessories. Founded in 1983, the company’s product range includes notebook cases, power supplies, notebook mice/pointers, PDA accessories, notebook security devices, cables and hubs, digital camera accessories, and portable DVD player accessories. Targus supplies products to 90% of Fortune 1000 companies, and to eight of the top ten notebook computer manufacturers in the world. Targus products are marketed and sold in over 150 countries through retailers, online resellers and affiliate web sites. Targus headquarters are located in Anaheim, California.
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