Hewlett-Packard’s reorganization results in a new web approach
Hewlett-Packard Co. has redesigned its web sites to provide a consistent HP experience to all customers, from the biggest to the smallest, and to provide more information on its sites, Stephanie Acker-Moy, vice president of Internet and marketing services, tells InternetRetailer.com.
The web sites—HP.com is the public site and HP.com Business to Business provides private sites for enterprise customers—contain new content, enhanced design and navigation and are better able to serve global customers, Acker-Moy says. In the content area, enterprise-oriented site features a searchable library with 4,000 white papers and case studies. In the design area, the sites have new search capabilities so that a customer can find a product by item number. “With more than 10,000 SKUs, this makes it easier for customers to find what they’re looking for,” Acker-Moy says. Finally, HP has created a unified platform for global customers. HP sells into 70 countries in 35 languages. “This creates a consistent commerce infrastructure for enterprise customers that extends around the world,” she says.
Hewlett-Packard believes the changes will result in increased customer satisfaction and loyalty because the sites are easier to use and contain more content, Acker-Moy says. She also says the company will obtain operational efficiencies by being able to work off a single platform to make changes to global sites. For instance, it will be able to employ a single order management system for all geographical areas. The consistent platform will also help Hewlett-Packard bring new products and changes to the web faster.
The changes to the web sites also reflect a re-organization within Hewlett-Packard to create a more customer-centric company, Acker-Moy says.
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