Tickets.com’s kiosks bring web sales to the ballpark
Major League Baseball’s Boston Red Sox, Pittsburgh Pirates and San Francisco Giants are out to make buying tickets through new web-based kiosks easier than hailing a hot-dog vendor at their ballparks. The ProVenue Automated Kiosk system from Tickets.com lets fans print out from a web-based application tickets purchased with a credit card at the kiosks or previously ordered on the web or through a call center.
The kiosks, manufactured by Kinetics Inc., run on software that Tickets.com developed in-house. They are proving helpful in cutting down lines and speeding service for will-call ticket pick-ups, says Jim Alexander, director of ticket sales and service for the Pirates. “The implementation of Tickets.com kiosks has addressed some serious game-day box office issues, namely our sales and will-call pick-up,” he says.
Fans who have already purchased their tickets—at Tickets.com, at a team’s own web site or through call centers—swipe a credit card at the kiosk to activate the printing of the tickets. No other steps are required to activate the printing, Tickets.com says.
The kiosk system, which is offered as an application hosted on the web by Tickets.com, has a built-in monitoring system that alerts Tickets.com when tickets print or fail to print, a spokesman says.
The kiosk system is also capable of providing ticket buyers with online access to customer service, though this option has not been implemented, the spokesman says. Instead, the kiosks now operate with static Help pages.
The Red Sox, Pirates and Giants plan to deploy the kiosks throughout their ballparks, Tickets.com says.
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