Shopzilla Visitor Traffic Soars by 70 Percent; Dwarfs Industry Rate by More Than Five Times
LOS ANGELES--Dec. 14, 2004--Shopzilla, Inc., a leading shopping search company, announced 70% growth in visitor traffic in November compared to the same month last year, which is more than five times the comparison shopping industry`s 13.4% growth rate for November. According to the latest November data from comScore, Shopzilla had nearly 15 million (14.9) unique visitors in November 2004. The increased traffic placed Shopzilla second among comparison shopping sites and accounted for more than a third (37%) of total comparison shopping visitor traffic.
Shopping search usage has been accelerating in the months leading up to the holidays. In September and October, Shopzilla experienced 68% and 47% year-over-year increases in visitors respectively, according to comScore.
"Shopzilla`s growth is a direct result of consumers wanting to save time and money by shopping smart online," said Chuck Davis, president and CEO, Shopzilla. "Our advanced shopping search technology allows consumers to find, compare and buy anything, sold by anyone, anywhere at the right price. Shopping search is one of the fastest growing retail categories and Shopzilla continues to claim a larger slice of the pie."
Shopzilla`s growth can also be attributed to the new features it introduced this year. The site has the largest selection of organized products and stores, with more than 28 million products and 50,000 stores. Shopzilla`s advanced shopping search technology automatically corrects spelling mistakes, understands weights and measures and intelligently corrects brand names for the right products. Shopzilla also uses ShopRank(TM), a proprietary algorithm that simultaneously weighs multiple factors, including contextual relevance, price, availability, store ratings and popularity, to instantly return accurate results in less than 20 milliseconds, many times faster than any other engine.
"Delivering the right search result, even for the unique or hard-to-find item, is the key to Shopzilla`s success and is how we intend to keep growing," Davis added. "At Shopzilla, we believe that if you can`t find a product, then you can`t compare it. By offering the broadest selection of products and merchants, the consumer always wins by finding what they want at the right price."
In addition to its proprietary and intelligent search technology, Shopzilla introduced many new comparison shopping tools for holiday shoppers, including:
-- SmartChoice: Highlights and makes it easy to find the lowest price from a highly rated BizRate.com certified merchant who has the product in-stock.
-- FlexiBrowse: Allows shoppers to adjust attributes when they browse for products to make it easier for them to find exactly what they`re looking for.
-- Shopzilla List: Enables shoppers to create and save a personalized list of products and merchant links, making it easier for them to compare products from different merchants at their convenience.
-- Top Picks: Spotlights the most popular, top-rated and best-priced products.
-- Professional reviews of the top-selling products help consumers decide between popular choices.
-- BizRate offers approximately 1 million new customer reviews and ratings each month to help shoppers buy with confidence.
-- Larger images, close-up views and 360 degree views of popular products give consumers a better idea of what they`re buying.
-- Product demos and videos of popular electronic products guide consumers through the various specifications and features of items they`re looking to buy.
About Shopzilla, Inc.
Shopzilla, formerly BizRate.com, is the most powerful and easiest-to-use shopping search site on the Web. With an index of over 28 million products from more than 50,000 stores, Shopzilla uses ShopRank, a proprietary patent-pending algorithm, to help shoppers instantly find virtually anything on sale from anyone, anywhere on the Web at the best price. Shopzilla also features powerful comparison tools and BizRate consumer reviews of stores and products, the Web`s largest and most trusted consumer feedback network. Every week Shopzilla prepares millions of shoppers to make smarter, more confident purchases and send them directly to the checkout page of thousands of online merchants. Shopzilla, Inc. also operates the BizRate consumer feedback network and powers shopping search for many of the Web`s largest consumer sites including AOL, Lycos, Time Warner`s RoadRunner and many others. Founded in 1996, the Los Angeles-based company is profitable and privately held. For more information, visit www.shopzilla.com , the smarter way to shop.
CONTACT:
Helen Malani
Corporate Communications Director
Shopzilla, Inc (www.shopzilla.com)
12200 W. Olympic Blvd., #300
LA, CA 90064
Tel: 310-903-4280
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