Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Wednesday, March 28, 2007   
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Apparel retailers lead in high broadband response time

Apparel and accessories retailers provided customers with high broadband connections the fastest access time in February, says Gomez Inc.

Gomez notes that customers with a high broadband connection could visit an apparel retailer’s site in about 5.35 seconds, compared to specialty retailers (5.66 seconds), mass merchants (6.23 seconds) and computers and electronic retailers (6.57 seconds).

When their site is accessed by a low broadband connection, apparel retailers also provided the fastest average access at 15.31 seconds, Gomez says. The next fastest web retailing category was specialty (15.95 seconds), followed by computers and electronics (17.80 seconds) and mass merchants (17.99 seconds).


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